Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Chinese Ecommerce Firm Recovers Millions in Frozen Funds

Chinese Ecommerce Firm Recovers Millions in Frozen Funds

A Shenzhen-based cross-border e-commerce company faced malicious intellectual property litigation in the United States, resulting in the freezing of its store funds. Leveraging a comprehensive IP strategy and proactive legal defense, the company ultimately won the lawsuit and successfully unfroze millions of dollars. This case provides valuable experience for other cross-border e-commerce sellers on how to deal with malicious litigation, emphasizing the importance of intellectual property protection and compliant operations. It highlights the need for a robust IP portfolio and a proactive approach to defend against unfounded claims.

12/30/2025 Logistics Industry Insights
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Chinese Sellers Face OIMG Trademark Abuse on Amazon Europe

Chinese Sellers Face OIMG Trademark Abuse on Amazon Europe

This paper delves into the "OIMG" trademark abuse case in the cross-border e-commerce sector, revealing the reasons and strategies for dealing with malicious complaints. By analyzing the "Closhion" trademark infringement incident, it exposes the chaos of malicious competition within the industry. The article emphasizes the proactive measures sellers should take when facing malicious complaints and calls on the industry to jointly resist malicious competition and build a healthy and orderly cross-border e-commerce ecosystem. It highlights the need for fairness and ethical practices in the competitive landscape.

12/30/2025 Logistics Industry Insights
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Study Proposes Data Model for Keyword Value Difficulty Analysis

Study Proposes Data Model for Keyword Value Difficulty Analysis

This paper constructs a data-driven keyword evaluation model, deeply analyzing the value and difficulty of keywords from eight dimensions, including competition difficulty, estimated click-through rate, search intent, and potential revenue. Through practical case studies, it demonstrates how to apply this model to cross-border e-commerce keyword selection, enhancing the accuracy and effectiveness of SEO strategies. The model helps identify high-potential keywords and optimize content for better search engine rankings and increased organic traffic, ultimately leading to improved business outcomes.

12/31/2025 Logistics Encyclopedia
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Brazils Ecommerce Surge Leads Global Valentines Day Trends

Brazils Ecommerce Surge Leads Global Valentines Day Trends

Global E-commerce Updates: Brazil's Valentine's Day shopping season kicks off, with footwear and accessories being popular. Amazon India recognized as a 'Most Admired Company' for operational excellence. The US e-commerce market shows steady growth. eBay reminds sellers to focus on UKCA compliance. A new cross-border e-commerce sea route in Xiamen facilitates exports. These updates highlight key trends in global e-commerce, including seasonal consumer behavior, operational excellence recognition, market growth, and the importance of regulatory compliance for sellers operating internationally.

12/29/2025 Logistics Industry Insights
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Walmart Expands Ecommerce in Canada to Rival Amazon

Walmart Expands Ecommerce in Canada to Rival Amazon

Walmart is actively recruiting Canadian sellers to join its US e-commerce platform. By optimizing the supply chain, providing WFS services, and strengthening marketing support, Walmart aims to eliminate cross-border e-commerce barriers and build a more attractive e-commerce ecosystem. This move seeks to challenge Amazon's dominance in the e-commerce market, providing new growth opportunities for sellers, especially offering Chinese sellers a new option for multi-channel distribution. Walmart's initiative aims to create a competitive environment and expand its marketplace reach.

12/29/2025 Logistics Industry Insights
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Global Small Package Shipping Costs Rise Amid Hidden Fees

Global Small Package Shipping Costs Rise Amid Hidden Fees

This article explores the dynamic structure of international small parcel shipping rates in 2025. It analyzes the impact of national uniform standards and surcharges on cross-border sales, highlighting the hidden costs of regional surcharges and the significance of different shipping strategies. The findings provide crucial insights for cross-border e-commerce sellers regarding cost management.

08/04/2025 Logistics Industry Insights
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Key Insights on Shipping Manifests for Smooth Customs Clearance

Key Insights on Shipping Manifests for Smooth Customs Clearance

This article delves into the significance of shipping manifests in cross-border e-commerce and international trade. It analyzes the definition, types, contents, and declaration processes of manifests, emphasizing their crucial role in customs clearance. Additionally, it reveals common misconceptions and management recommendations to assist sellers in enhancing their professionalism and compliance in cross-border operations.

09/16/2025 Document Interpretation
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Guide to Costeffective Crossborder Ecommerce Logistics

Guide to Costeffective Crossborder Ecommerce Logistics

Choosing the right logistics partner is crucial for cross-border e-commerce sellers. This article details how to select the most suitable cross-border logistics solution based on your own situation, considering four dimensions: operational strength, cargo characteristics, target market, and peak/off-peak seasons. It aims to help sellers reduce costs, improve efficiency, and enhance competitiveness.

09/26/2025 Logistics
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Global Ecommerce Booms Amid Messi Craze Copyright Risks Rise

Global Ecommerce Booms Amid Messi Craze Copyright Risks Rise

Argentina's World Cup victory sparked the "Messi Economy," creating opportunities for cross-border e-commerce. However, the "prophecy" of Yiwu sellers reveals underlying copyright risks. This article reminds cross-border sellers to prioritize intellectual property and operate in compliance with regulations. By obtaining authorization or building their own brands, they can gain a competitive edge in the fierce market.

01/04/2026 Logistics Industry Insights
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